Missed opportunities are costing
your agency money
Missed opportunities are costing your agency money
Enquiries outside
your patch are usually dead
ends, valuable leads you can’t service.
Manual referral processes
are inconsistent, slow, and often forgotten.
Teams waste time
chasing or ignoring out-of-
area contacts instead of monetising them.
We built 
Referrals to empower estate agents.
Commission potential
is lost every time a referral
slips through the cracks.
Turn missed opportunities
into new income
Turn missed opportunities into new income
Out-of-area enquiries shouldn’t go to waste. With Homeflow Referrals, every lead becomes a chance to earn.
How Homeflow Referrals turns
lost leads into profit
How Homeflow Referrals turns lost leads into profit
Capture and detect
Capture and detect
Homeflow integrates with your lead sources such as Rightmove, Zoopla, OnTheMarket, and your own website. It automatically checks every enquiry for out-of-area opportunities.
Instant referral generation
Instant referral generation
If a property is outside your area, it’s instantly flagged as a referral opportunity. You simply confirm the customer is happy to be referred.
One-click referral
One-click referral
With one click, the lead is passed to a vetted local agent through the Relocation Agent Network.
Automated management
Automated management
Homeflow handles the rest, from tracking and invoicing to ensuring your commission is paid. It’s so fast, most referrals take under 20 seconds to complete.
Automated referral management
that earns while you work
Automated referral management that earns while you work
The old way
Out-of-area leads go nowhere. You delete, ignore, or lose them.
Manual handovers take time and rarely get tracked.
You spend time chasing updates
or invoices.
You earn nothing from leads outside
your area.
With Lead Manager
Every qualifying enquiry is flagged automatically and matched to a trusted local estate agent.
One click sends the lead to a vetted partner via the Relocation Agent Network (RAN)
Homeflow manages everything,
from tracking, invoicing, and commission payments.
Generate an average of £1,000 per
referral, with zero extra effort.
Frequently asked questions for estate agents
Frequently asked questions for estate agents
How does the referral process work?
When a new lead comes in through portals like Rightmove or Zoopla, Homeflow checks if the property is within your service area. If it’s not, you can confirm the customer is happy to be referred. With one click, the lead is passed to a vetted agent via the Relocation Agent Network, and Homeflow manages everything from tracking to payment.
Why should my agency use Homeflow Referrals?
Because it turns lost leads into profit. Instead of ignoring out-of-area enquiries, you can earn from them automatically, strengthen relationships with trusted partner agents, and add a new revenue stream, all without extra work for your team.
Who are the referral leads passed to?
All referrals are handled through the Relocation Agent Network (RAN) - a group of over 700 vetted independent agencies across the UK. Each agent is carefully selected for professionalism and performance, so your clients are always in capable hands.
How much can my agency earn from referrals?
Commission varies by the plan you choose, but you can earn:
- - 10% with the Free package
- - 15% with the Standard package
- - 20% with the Pro package
On average, a completed referral can generate £1,000 for your agency, extra income earned from leads that would otherwise go to waste.
Is it difficult to set up?
Not at all. Homeflow Referrals integrates seamlessly with our existing Homeflow Lead Manager system and your lead sources, including portals and your own website. There’s no complex setup or additional tools required, we can just activate the feature and you start earning from day one.
Do I need to manage the referral manually?
No. Homeflow automates the process from start to finish, confirming the referral, tracking its progress, invoicing the partner agent, and ensuring your commission is paid. You simply approve the referral and the system does the rest.
What was previously a time consuming task has now been reduced to a single click. Homeflow automatically imports the client’s information, identifies the correct agent, and even provides a high quality script to support the referral conversation.
What was previously a time consuming task has now been reduced to a single click. Homeflow automatically imports the client’s information, identifies the correct agent, and even provides a high quality script to support the referral conversation.
Mark Ellison, Co-Founder and Director
Sparks Ellison
Get started with estate agency referrals today
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I've worked with Homeflow for a year now and throughout the whole time, they have been great. They are responsive when support is needed, their platform is easy to use and their 6 monthly reviews are really insightful.
I've worked with Homeflow for a year now and throughout the whole time, they have been great. They are responsive when support is needed, their platform is easy to use and their 6 monthly reviews are really insightful.
Christopher Wood,
Independent Estate Agent
How referral automation
boosts profitability
How we build
your new website
Earn passive income
Generate an average of £1,000 per referral. Depending on your plan, you’ll earn 10%, 15% or 20% per sale, turning otherwise wasted leads into new revenue.
Save time
Stop manually tracking referrals or chasing payments. Automation handles it all.
Build trust through RAN
Access a network of 240 independent agencies, covering over 700 vetted offices across the UK, ensuring your clients are always in capable hands.
Simple and seamless
Referrals happen in seconds, not hours. All within your existing Homeflow Lead Manager workflow.
See how it works
Earn up to £1,000 on out-of-area enquiries with one click referrals
Earn up to £1,000 on out-of-area enquiries with one click referrals
ESTATE AGENCY REFERRALS
ESTATE AGENCY REFERRALS
Every estate agency gets buyer and seller leads that fall outside their local area. Instead of letting them go to waste, Homeflow Referrals automatically turns those out-of-area enquiries into profit.
